Silly Bandz are not only for young kids, but teenagers, even adults have been seen wearing them. These bracelts make one feel that they are the cool kid, or the young adult. The company Silly Bandz
didn’t have to spend thousands of dollars on advertising, simple word of mouth have made them the trendiest thing these days.
Create your products to make your customers feel that they are cool. People want to be like others and will follow what the newest trend is.
Advertisement
2 comments
Comments feed for this article
June 1, 2010 at 5:16 pm
Donald Cunningham
Do you think that people want to be like others or to be unique? I have a feeling that the more people where these, the less they appeal to those trying to be hip. (like Livestrong bracelets, Crocs, and NeoPets) But only about 10% of society are trend-setters, so I guess there’s lots of money to be made off of the other 90%!
June 7, 2010 at 12:09 pm
oppositeofleft
I agree that the more that are worn, the less they will appeal to others. Adults that is. Children on the contrary, want to be like everyone else, this is Silly Bandz targeted customers.