Targeting UK’s audience is the traditional newspaper, The Sun.  Although this newspaper has been around for years, recently it is beginning to take UK by storm. On the contrary, the new iPhone from Apple has the world raving about its newest gadgets and specialties.  The Sun’s reason  in the video below is to prove that their newspaper contains all of the same things that Apple offers, except, cheaper and simpler.

Audiences love the iPhone, but The Sun’s branding is outshining Apple by a wide margin. On an emotional standpoint, I see it as The Sun is showing their costumers how efficient their newspaper is and has always been.

Thanks to BuzzNews for showing this.

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