Recently Coca-Cola floored a group of college students by giving them more than just a Coke. Paying a dollar for a 20 oz. Coke seems reasonable enough, but this machine made students’ day by handing out more than just a bottle of soda.
If appealing to emotions is the target, Coca-Cola hit the bulls eye. By coming up with this idea it shows Coke cares about the emotions of their customers. The happiness it brought the students will leave a mark on Coke’s brand.

You tell me, how does this make you feel?

From numerous Cokes, flowers, balloons, and a 6 foot sub, to human hands pouring the Coke for them, students lined up for the magic Coke machine.