Silly Bandz are not only for young kids, but teenagers, even adults have been seen wearing them. These bracelts make one feel that they are the cool kid, or the young adult. The company Silly Bandz
didn’t have to spend thousands of dollars on advertising, simple word of mouth have made them the trendiest thing these days.
Create your products to make your customers feel that they are cool. People want to be like others and will follow what the newest trend is.
K Swiss is a brand that everyone knows about, but they really do not have to advertise themselves. Recently seeing their commercial, the commercial made me want to get up and get physical while wearing their shoes.
Your brand needs to want to make someone be pro-active about something. By urging them to do something they will remember your brand and keep returning to you. Here is the video, Have an awesome day.
Recently, I went to see a movie at the mall, Pretzelmaker just outside of the theatre gained my attention. After buying pretzel bites, I was informed that you are no longer allowed to take food into the theatre. I asked the employees at Pretzelmaker to hold my pretzels until I got out of the movie. After the movie, I was expecting a cup full of cold pretzel bites. To my surprise the employees already prepared a fresh, hot cup of pretzels.
That made my day that a company would care enough to give extra merchandise for free to satisfy me, the customer. Is your company willing to go to extra mile to make your customer happy?
Targeting UK’s audience is the traditional newspaper, The Sun. Although this newspaper has been around for years, recently it is beginning to take UK by storm. On the contrary, the new iPhone from Apple has the world raving about its newest gadgets and specialties. The Sun’s reason in the video below is to prove that their newspaper contains all of the same things that Apple offers, except, cheaper and simpler.
Audiences love the iPhone, but The Sun’s branding is outshining Apple by a wide margin. On an emotional standpoint, I see it as The Sun is showing their costumers how efficient their newspaper is and has always been.
Thanks to BuzzNews for showing this.
Recently Coca-Cola floored a group of college students by giving them more than just a Coke. Paying a dollar for a 20 oz. Coke seems reasonable enough, but this machine made students’ day by handing out more than just a bottle of soda.
If appealing to emotions is the target, Coca-Cola hit the bulls eye. By coming up with this idea it shows Coke cares about the emotions of their customers. The happiness it brought the students will leave a mark on Coke’s brand.
You tell me, how does this make you feel?
From numerous Cokes, flowers, balloons, and a 6 foot sub, to human hands pouring the Coke for them, students lined up for the magic Coke machine.
